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Bright pink breast cancer campaign goes international

Betty & Suzie - Pink machines

Riwal UK’s Rise Above Breast Cancer campaign with its eye-catching pink powered access platforms is going international.

The fundraising and awareness campaign on behalf of research charity Breast Cancer Now has proved such a success that Riwal operations in France and Holland are taking up the idea.

In a 12-month campaign running until June 2019, Riwal UK raised £6,283.60 for Breast Cancer Now – a sum increased to £10,000 by company owner Doron Livnat.

Riwal UK has now agreed to continue the Rise Above Breast Cancer campaign for another year.

Central to its success has been the painting of two Riwal UK powered access machines bright pink – with an aerial platform given the name Betty Boom, and a scissor lift called Suzie Scissor.

Riwal UK has donated five per cent of the hire fee for the machines to the Breast Cancer Campaign fund. The pink platforms were also seen by thousands of people, raising awareness about breast cancer everywhere they were used.

Mick Ledden, Riwal UK Country Manager, said: “Rise Above Breast Cancer has been massively successful. Our customers have bought into the idea completely, so much so that there is a waiting list of those wanting to have them on site.

“Riwal colleagues have also backed the campaign 100 per cent, taking part in a range of fundraising activities to help smash through our target of raising £5,000 over the year. Thanks to Doron’s generous gesture we’ve now nearly doubled the amount raised.

Breast Cancer Now cheque presentation with riwal staff
Angela Adams, from Breast Cancer Now, pictured centre, receives a cheque for £10,000 from Riwal staff at the Riwal London North depot open day in June 2019.

“Rise Above Breast Cancer has been such a success that we will be continuing the campaign during 2019 and into 2020. I am pleased, also, that our colleagues in other territories are taking up our idea and starting similar campaigns in France and Holland.”

The fundraising total was revealed at the official opening of Riwal UK’s new London North depot in Hemel Hempstead.

Breast Cancer Now Community Engagement Officer Angela Adams said: “We’re delighted with the support Riwal UK has given us over the last 12 months. Their whole-hearted and innovative approach has to be applauded.

“The presence of Betty Boom and Suzie Scissor in environments where breast cancer is not commonly discussed, such as construction sites, is a great boost to our ability to raise awareness about the disease.”

An estimated 55,000 women, and 350 men, are diagnosed with breast cancer every year in the UK. Survival rates have improved dramatically in the last 20 years, but 12,000 people die from breast cancer every year in the UK.

The research funded by Breast Cancer Now is saving and prolonging the lives of tens of thousands of people. The charity has a vision that, thanks to research, by 2050, everyone who is diagnosed with breast cancer will live.

Suzie, a Holland Lift B-195DL25 4WD scissor lift, and Betty, a JLG 600AJ Boom, will continue to be available for hire anywhere in the UK via Riwal UK’s depot network.

To enquire about hiring either machine, call the Riwal hire desk: 0844 335 2995. To find out more about Rise Above Breast Cancer or to make a donation, click here.