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Our strategy

Achieving business success is never simple. What drives us is a very clear mission and vision. 
Mission: Through engaged people, deliver the best customer experience.


Vision: To be the first choice for jobs done at height.
Through engaged people, deliver the best customer experience: that is our mission. We believe that if we are able to do that, we will ourselves prosper over the long term, and that means that we will continue to meet the needs of our customers.
We’ve built our strategy around three essential “pillars”:
The Riwal Team – We rent machines, but our people are our most important asset. We believe that we can only deliver the best customer experience if we have the right people in place, with the right attitude. We’ve built Riwal as a company with an innovative, international, open character with the confidence that that is what attracts talented and ambitious employees. And the talented people who are members of our team are what make Riwal the company we are.
The Fleet – Our fleet contributes to the best customer experience because an aerial work platform with the correct specifications is always available at the location and time required by the customer.
The Customer – We make a point to know and understand our customers, and what they need for any particular job, and to work with them to find the most effective, efficient, safest solution. Their interests are our interests, and to serve those interests, we will go out of our way to deliver on our promises, to ensure that they get exactly what they are expecting, when they are expecting it. And if ever there is a problem, to resolve it as quickly as we possibly can.
The Riwal Way
The Riwal Way is a business approach that we’ve adopted to ensure that we deliver the same level of quality to every customer on every transaction wherever in the world that customer may be. We’ve identified the key drivers of a best customer experience, and built and refined our processes and operations to be as efficient and effective as they possibly can be to ensure that we deliver that best customer experience each and every time.

We’ve also built in measurement and analysis of our performance so that we can continuously improve our products and services. Then we’ve trained all of our people to make The Riwal Way their way of doing business. But that doesn’t mean The Riwal Way is set in stone. On the contrary, continuous improvement is central to The Riwal Way. Getting better is the only way to be certain that we will continue to deliver the best customer experience in the industry.