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Riwal Appoints New CEO

Pedro Torres, formerly COO of Riwal, has been appointed as the new CEO of the company, effective immediately. Torres’ appointment is based on his extensive 25 years of managerial experience in the international rental industry. In 2012, he joined Riwal as Regional Director and was promoted to COO in 2015.


Throughout the years, he strongly contributed to the positive operational results of the company and the implementation of The Riwal Way, the continuous improvement program that transformed the company’s culture. Together with René Timmers (CFO) and Søren Rosenkrands (CBDO), he successfully gave direction to the continued growth of Riwal’s international operations during the past period.


Ellen Meijer, a member of Riwal’s Board of Directors, comments: “We are so glad to have been able to select the right person for the job from within the company. The other members of Riwal’s Executive Management team fully support Pedro Torres’ appointment. Pedro’s operational and strategic skills, as well as his ability to enable team performance, makes him highly suited for the job.”