ERA Casebook: Digitalisation and IT in the rental industry
The ERA - European Rental Association is a trade association of the equipment rental sector in Europe. The key mission of ERA is to promote the rental concept in order to facilitate a continued growth of the rental industry by creating an open European market. ERA wrote a casebook about examples of best practise for digitalisation and IT in the rental industry.
In this e-book, ERA provide case studies from some of the companies that are right on the leading edge, in terms of digitizing their business models. Key topics covered in this e-book include the growing role of telematics. Olaf Sterkenburg, Group Commercial Director, of Riwal, outlines how Riwal is using telematics to enhance customer service. By clicking on the below image you can download the full article.